Celebrate with us

10 Years of MADx

Ready to party?

MADx is turning ten years old in February 2026 - and you are invited to celebrate with us!

  • Date: February 27, 2026
  • Time: from 6:30 PM
  • Location: Sofiensäle, Marxergasse 17, 1030 Vienna
  • Dresscode: Formal attire – please avoid jeans and t-shirts, but comfort is key!
A vision turned global success!

From a bold vision in 2016 to a global success story covering 90+ countries, MADx has redefined allergy diagnostics with innovation, quality, and passion. Now, as we mark a decade of achievements, we’re proud to celebrate this milestone together — with culinary highlights, a spectacular show by The Clairvoyants, and an unforgettable evening at the historic Sofiensäle in Vienna!

Panorama9531+32_(c)RainerIglar

Historical location

Named after Princess Sophie of Bavaria, the Sofiensaal began as a steam bath before being transformed into a grand dance hall in the mid-1800s. With its elegant architecture and rich musical legacy, it has long been a prestigious venue for celebrations - making it a perfect choice for marking the company’s 10th anniversary!

The Clairvoyants

Thommy Ten and Amélie van Tass are an Austrian magician and mentalist duo who finished as runner-ups on season 11 of America's Got Talent. They now perform sold-out shows in Las Vegas, on Broadway, and are sought-after live acts worldwide, including at business events organised by companies such as Audi, Lufthansa and Red Bull.

With their extraordinary magic and illusions as well as their impressive staging, they set new standards and prove why they are among the most famous and successful magicians in the world. As native Austrians, The Clairvoyants also represent what MADx stands for today: Austrian roots, worldwide impact. Therefore, we are excited to bring an act representing Austrian excellence at an international level to our celebration!

andi knoll

Host: Andi Knoll

Our host for this wonderful evening is none other than Andi Knoll, one of the most famous Austrian radio and television presenters. He has served as the Austrian commentator for the Eurovision Song Contest since 1999.

On February 27, Andi will lead us through a truly fantastic evening. Through a conversation with our CEO Christan Harwanegg, we will find out more about the ups and downs of the MADx journey, and also hear some of our guests' perspectives.

Hotel recommendation: Ruby Sofie

The Ruby Sofie Hotel is a design hotel in the heart of Vienna directly next to our event venue.

Please note: Travel & hotel expenses will not be covered by MADx.

hotel ruby sofie
Celebrate with us!
We are looking forward to welcoming you in VIenna!